Paintings Exchanged for Donations to the Ocean Conservancy in 2022
Total Raised (with & without paintings): $13,617
The goal of my 2022 “Painting with a Purpose” plan was to raise $10,000 for the Ocean Conservancy. When I announced the project, I explained how the idea came to me; and, here I’ll summarize the results. But first, THANK YOU again to everyone who supported this cause.
The campaign focused on 300 subscribers to my LeighPaintings.com updates (probably including you) and consisted of six promotional emails. By simply asking for donations in May and June, we raised more than $8,000. In September, I offered 25 paintings and eventually 13 were distributed. By the end of the year, 52 people had contributed a total of $13,617, exceeding the goal by 36%.
My blog article "Fundraiser Results & Reflections" has insights about the project, including amounts donated for paintings and the total contributions, accolades received from the organization, and my mixed feelings about the project.